EDUCATION

8/2001 - 5/2005 University of California, Berkeley
Major: Legal Studies | Minor: English Graduated: 5/06

WORK EXPERIENCE

The Heel Press, LLC – Founder (2005) | www.heelpress.com

The Heel Press is a VC funded international Web 2.0 platform for both creative artists and writers to showcase their work, connect with other like-minded creatives, and learn how to improve their craft.

• Managed visionary control over direction of the company while studying media trends and analyzing user taste to implement new and innovative applications.
  
  
• Pitched company to venture capitalists and received two rounds of funding over three years.
  
  
• Spearheaded an interactive partnership with Blurb (www.blurb.com), a respected creative publishing service in Silicon Valley, to implement a creative challenge involving both of our user bases.
  
  
• Negotiated CPM rates for independent ad buyers.
  
  
• After a year of evaluation, took hundreds of pages of notes on necessary site feature updates and hired a development team to revamp the site accordingly. I acted as project manager.
  
  
• Led a successful site re-launch with spikes in unique visitors and length of time spent on site.
  
  
• Interviewed and hired qualified interns for various projects.
  
  
• Wrote any and all copy seen on the site including company tag line and framed the overall site message for all visitors.
  
  
• Wrote press releases and dealt with the relevant media outlets
  

Factorii – Founder (2008) | www.factorii.com

Factorii is a space dedicated to the showcasing, marketing, and distribution of originally produced online video content.

• Created a team of talented people and managed each new project, including recruitment of musical producers, actors, and directors.
  
  
• Led a small team to implement distribution and marketing strategy to expand brand awareness for all video content.
  Tested out various business models for monetizing on a viral Internet video.
  
  
• Monitored and analyzed merchandise sales, mp3 sales, Google Adsense revenue and worked extensively with Google Analytics
  
  
• to profile unique visitor demographics, study trends, and assess any opportunity to expand.
  
  
• Tested integrated ad campaigns and viewer response to such campaigns.

Courting Condi – Independent Film - Lead Marketing Consultant | www.courtingcondi.com

Courting Condi is an award winning documentary exploring politics, love, and comedy.

• Hired by producers to advise for the strategic promotion of the film via Youtube.com. Worked to create an online identity for the film with viral marketability and increase awareness in target audience. Used promotional tools via Facebook, Twitter, and Vimeo to increase awareness as well.

Orange County Business Council – Consultant (2009) | www.ocbc.org

OCBC represents and promotes the business community, working with governments and academia to enhance Orange County’s economic development.

• Advised Business Council on a series of business and economic projects ranging from wireless broadband to fuel trends in CA.
  

NOTABLE PROJECTS

The Facebook Gangsta - Creator (2008) | www.fbgangsta.com

• Wrote, created, produced and marketed the viral parody music video.
  
  
• The “Facebook Gangsta” brand has garnered 1.5 million views and counting.
  
  
• The “Facebook Gangsta” video was featured on both the front page of YouTube.com and Collegehumor.com.
  
  
• “Facebook Gangsta” was officially selected as a Webby Award Honoree (www.webbyawards.com).
  
  
• The video has been featured in a variety of festivals across the nation, written about in hundreds of blogs, and articled in accredited sites like www.mashable.com and www.newteevee.com.
  

SKILLS & KNOWLEDGE

New Media

• Significant knowledge of web trends and new media concepts, advertising, and marketing.
  
  
• An active member of YouTube, Vimeo, Twitter, Friendfeed, Facebook, Google Reader, etc.

Business

• Strategic analysis and planning, business plan development and management, business writing, business research.

Online Video

• Well versed in the ongoing study of the online video market, both commercial and independent.

Creative Writer

• Variety of styles: copy writing, internet comedy shorts, serious fiction, commentary, etc.

LIFE EXPERIENCES

International Travel

• Moved to Siena, Italy, a small Tuscan town, for 6 months.
  
  
• Lived with an Italian family and became conversationally fluent in Italian.
  
  
• Was paid to translate for and guide a group of Americans staying in Torino, Italy for the Winter Olympics in 2006.
  
  
• Traveled to Spain, France, England, Ireland, Germany, Austria, Greece, Turkey, Thailand, Vietnam, and others.